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Is my website targeting the right keywords that my audience uses?
Are my on-page elements optimized for targeted keywords?
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What SEO strategies and tactics are my competitors using?
Organic search equates to 94% of all web traffic, and the first position on Google search results has a 35% click-through rate. If you’re not at the top of the search results, you’re losing clicks, leads, and sales to your competitors. (HubSpot, 2018)