Data shows that blogging can make your business more visible to your target audience, therefore gaining you more traffic and leads. By the end of this eBook you'll learn how to develop a documented blog content strategy that is designed to gain targeted traffic and leads.

You'll know how to set up your blog for success by carefully setting goals, identifying readers personas, understanding your niche, and knowing what metrics to track.

You'll also know how to create effective, informative, and goal-driven blog content and distribute this content right in front of your intended readers. 

Whether you're building your blog from the ground up or you're in dire need of a better and more effective blog current strategy, this eBook is made just for you.